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Milestone Protection & Settlement Policy

Definitive commercial rules governing upfront milestone budget lock, the deterministic 5% platform fee ledger, 72-hour review windows, and release protocols.

Last updated: August 23, 2026 • Version 2.4.0

TIA Milestone Protection guarantees that Creators never produce content without verified upfront budget lock, and Brands never lose capital on unfulfilled campaign deliverables. All transactions are governed by deterministic immutable ledger logic.

1. Milestone Budget Lock & Facilitation Structure

1.1 Upfront Lock: Prior to any campaign execution or creator production, the Brand locks 100% of the agreed campaign milestone budget into the dedicated milestone vault.

1.2 Status of Funds & Banking Rails: Locked funds remain the property of the depositing Brand subject to the conditional milestone release covenants of the campaign agreement. TIA operates strictly as a marketplace technology facilitator. All fund custody and settlements are executed via RBI-authorized payment aggregators and scheduled commercial banking nodal accounts.

1.3 Zero Interest: Milestone balances do not accrue interest for either party.

2. The Deterministic 5.00% Platform Fee

2.1 Platform Service Fee: TIA deducts an exact platform fee of 5.00% from the gross campaign contract value. This fee is automatically deducted upon successful milestone payout release.

2.2 No Hidden Markups: Unlike traditional influencer talent agencies that secretly inflate creator rates by 20%–40%, TIA enforces transparent, open-ledger pricing with zero undisclosed markups.

2.3 GST Tax Compliance: A separate GST tax invoice (18% GST on the 5% platform service fee) is automatically generated and downloadable by the Brand for standard accounting and records.

3. The 72-Hour Review Protocol & Auto-Approval Engine

To prevent indefinite payment delays and protect creator cash flow, TIA enforces an automated 72-hour review timeline:

STEP 1: SUBMISSION

Creator submits deliverable (video draft, script, or proof of post) into Content Review Studio.

STEP 2: 72H WINDOW

Brand has exactly 72 hours to approve, request revisions (within brief), or raise a dispute.

STEP 3: AUTO-SETTLE

If no response is logged within 72 hours, the platform engine automatically releases payment.

Revision Limits: Standard campaigns include up to two (2) revision cycles. Revisions must strictly adhere to the original creative brief.

4. Payment Gateway & Banking Rail Disclaimer

TIA utilizes authorized payment aggregators (Razorpay / Stripe) and RBI-regulated scheduled commercial banks for payment processing.

TIA shall not be held liable for payout delays caused by banking holidays, NEFT/RTGS/IMPS network downtime, incorrect bank IFSC/account details provided by creators, or regulatory compliance holds imposed by intermediary banking institutions.

5. Milestone Release Irrevocability

Once a milestone payment has been authorized by a Brand (manually or via 72-hour auto-approval) and disbursed to the Creator, the transaction is final, non-reversible, and non-refundable.

Any post-payout disputes regarding organic engagement performance, algorithm shifts, or audience reactions are strictly commercial risks assumed by the Brand and do not warrant a payout clawback.